Certain products and services given their intrinsic nature of businesses have a well-defined audience, where conventional marketing and communication techniques fall short on delivery; innovative strategies have to be applied for desired results. The race to adopt unconventional modes of marketing has acquired new dimensions. Born out of such a need was the creation of BTL SOLUTIONS.
We don't have allegiance to one marketing discipline over another. The tactics we bring to bear on your behalf are the ones that work for you whether it's advertising, direct marketing, PR, online, partnership programs, events, or promotion.
V S. Pherwani (the promoter) has spent 23 years as a marketing professional across various industry segments. His myriad experience - Management Trainee Ranbaxy Ltd., Product Manager Bush India, Vice President DSJ Communications and National Head Media Futures (Lowe Lintas ) - taught him the finer nuances of B2B and B2C marketing. Drawing from the international exposure in 'Evolved Markets' spanning 4 continents, he is in a position to adapt internationally prevalent marketing strategies to suit the domestic environment "Think global -act local" to quote Tom Peters.
We would be pleased to be associated with your group offering our following services :
- Creative inputs (Look and feel of the mailers and promotional packages) with print production
- CRM - Community building (the concept revisited by the introduction of editorial)
- Events (Focus group and consumers)
- Sales promotion, trade motivation programmes, co- merchandising deals
The quality and expertise of a large MNC agency coupled with the flexibility of service and real pricing, is the promise we deliver.
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